A highly effective website home page is able to accomplish three tasks: set the tone of who you are as an organization; direct site visitors deeper into your website simply; and in the case of a church website, be welcoming and invitational.
Unfortunately for many church web managers they take the kitchen sink approach. Meaning, in an effort to resolve bad website architecture, the web manager has opted to provide links to what seems to be every page of the site from the home page. Ultimately, visitors are so overwhelmed by information, all messaging is blurred.
While Google’s Website Optimizer won’t fix your poor web architecture, it will certainly make a dent. Google’s free website testing and optimization tool allows you to increase the value of your existing websites and traffic without spending a cent. With the Website Optimizer you can test and optimize site content and design, ultimately allowing you to increase visitor satisfaction.
Knowing that much of the traffic to the home page of your church website comes from seekers looking for a new church home, the Website Optimizer provides you the ability to test a range of page designs before going live – increasing the likelihood of a seeker visiting your church for the first time.
The video below provides a tour of Google’s Website Optimizer.
