Chocolate and ice cream are pretty great on their own, but epic when they’re combined. It’s not too often when two premier products can be joined without compromising the integrity or usefulness of the other. I was pleasantly surprised when I found Analtytics360°, a WordPress plugin that marries two of my favorite things but still delivers results.
Offered for free by the folks at MailChimp, my favorite email marketing application, the Analytics360° plugin for WordPress allows you to pull Google Analytics and MailChimp data directly into your WordPress dashboard. No more having to login to Google Analytics separately.
- Site Traffic: Visualize your site’s traffic trends and see how blog posts and email campaigns affect overall traffic. You can also isolate traffic coming directly to your site from email campaigns with the “campaign traffic” tab.
- List Growth: Chart the growth of your mailing list over time. Compare new and existing subscribers. And if you’ve got multiple lists, see how they stack up to each other.
- Top Referrers: Curious how all that new traffic ended up on your site? Wondering if more people are finding you through search or direct referrals? We’ll break it all down for you with Google Analytics.
And if you’ve not become a MailChimp loyalist, don’t fret because Analtytics360° works with either your MailChimp or Google Analytics accounts. Just know that Analtytics360° is most effective when allowed to create a mashup. Enjoy!
