Tag Archive - twitter

Profile: Heather Kemper-Hussey of Morning Star Church

July 5, 2011 in Communications, Profile with 1 Comment

Heather Kemper-Hussey

Heather Kemper-Hussey is Director of Communications for Morning Star Church in Dardenne Prairie, Missouri.

I recently had the pleasure of conducting a virtual interview with Heather Kemper-Hussey,  Director of Communications for Morning Star Church in Dardenne Prairie, Missouri. Morning Star is the fastest-growing new United Methodist church in the state of Missouri. With over ten-years of public relations experience working for both secular and non-profit organizations, Heather specializes in media relations, strategic planning, and community relations. Kemper-Hussey writes as a columnist for a local paper, volunteers with Big Brothers Big Sisters of Eastern Missouri, and serves on the board of Public Relations Society of America – St. Louis. Continue Reading…

Free Bundle of Social Media Templates

June 10, 2011 in Social Web, Tools with 0 Comments

Social Media Template Bundle

Over the past few weeks, I’ve released the first in a series of social media templates. Based on the number of downloads and your feedback, many of you are finding them helpful. And just to be clear, these are FREE for you to use.

At the request of a few my readers, I have now bundled the templates. The file includes:

  • YOUTUBE TEMPLATE — I’ve created a PhotoShop template that will easily allow you to create your own custom YouTube Channel background. The template identifies structural grids that you will need to accommodate, as well as design changes that YouTube allows.
  • TWITTER TEMPLATE – As you may know, Twitter made significant structural changes to your profile page in late 2010. Making your customized background obsolete. I’ve created a PhotoShop template that takes into account the structural changes. Please be aware that the dimensions are set to accommodate a screen resolution of 1280X800 pixels. Continue Reading…

Social Media Demographics and What the Church Needs to Know

June 3, 2011 in Social Web with 2 Comments

Social Media DemographicsIt’s inevitable, whenever I lead a social media workshop with a church or non-profit, someone will raise their hand to explain that their membership is aging. They go on to exclaim that their membership doesn’t use the tools of social media. A grizzled veteran to this type of expletive, I’m armed with research to prove my point — “Yes, your aging membership is using the tools of the social web, in fact, they’re the highest concentration of users in the United States.”  Continue Reading…

Prayer Tweets: Simple way to reach a community in need

May 19, 2011 in Social Web, Web Ministry with 1 Comment

 

Pray Button 

I often find myself brainstorming posts for my blog using Twitter search. There you can easily search terms and trending topics. Recently, I found myself conducting a search but localizing my search based on my zip.

Prayer Tweets

I found that when I searched the term “pray for” and segmented my search to my zip code, a staggering number of tweets were returned. It was a reminder that our world is full of people in need, are suffering and seeking prayer.  You or even a church prayer team could simply respond to each request with a reply, indicating that you are praying for them.  A simple message can have an enormous impact without being intrusive.

This is how you can create your own prayer search:

  1. Visit the advance Twitter search page
  2. Add the term ‘pray for’ to the phrase field
  3. Add your zip code to the near this place field
  4. Choose 15 miles for distance.
  5. Click the search button

Prayer Tweets Result

My search found hundreds of results in my community, and nearly 20 prayer requests from the last 24 hours. On the result page you will find a “Feed for this query” text link in the upper right corner of the page. This will provide you with an RSS feed that you can add to your feed reader. The feed reader will allow you or your team to easily track a live feed of prayer request. I use FeedDemon to monitor my RSS feeds. Best of luck.

Thanks to Justin Wise for first sharing this idea with me at a recent training event.

Pray Button: Photo8.com

How can your church fight hay fever … be more like Kleenex?!

May 17, 2011 in Social Web with 0 Comments

Apple Kleenex Box

Say what? Yes, I know, a cheap headline trick to grab your attention, but it does have merit. I found myself fascinated yesterday when I read about Kleenex’s new social media efforts yesterday.

Kleenex is to utilize social media sites in order to give hay fever sufferers advice. The tissue brand will be creating an online support group on Facebook, and will offer a daily resource with advice from specialists including Jean Emberlin, director of the Pollen research Unit, an allergy nurse and acupuncturist.

In addition, the company will be actively helping Twitter users who display hay fever symptoms by offering them a “rescue kit”, which will, naturally, along with other items, contain a pack of Kleenex tissues.

Unfortunately, most organizations simply want you to “like” them or “follow” their posts. The “like” and “follow” are a customer’s deeper commitment to your brand. You must first earn their trust by freely offering resources that will directly impact their life. The latest social media efforts from Kleenex are a perfect example of earning brand loyalty through sweat equity.

So, ask yourself … as a church leader, how can you use the tools of social media to directly impact a life, rather than collecting “likes” and “follows”?

In what ways is your church directly impacting lives using social media?

Photo: Daniel Morrison/Flickr
Page 1 of212»