When assessing a church’s communications ministry, I often start by stepping into the building on a Sunday morning. I’m seeking the story of what makes your church unique. Where is your passion? How is your church engaged in the community? My goal is to ultimately determine how well your message conveys the answers to these questions.

Based on experience, the rack of church brochures is an effective gauge to measure the overall health of communications ministry at a church. With one quick glance, I’m able to see if a methodology is in place to oversee consistency, content, and messaging. Ultimately, your rack of brochures is telling a story to first time visitors: Continue Reading…