
Yesterday Adweek shared the prediction that in two years nearly all TV content will be online!
“Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices. At the Elevate Video Advertising Summit in Midtown Manhattan this afternoon, Matt Strauss from Comcast Interactive Media, Jeremy Legg from Turner Broadcasts, and David Preshlack of Disney and ESPN predicted that TV ‘everywhere’ was imminent, and that in the same timeframe the networks will be almost completely agnostic about where and when their video content is being viewed.”
If you’ve been paying attention, you know that this day was quickly approaching. What blows my mind is that the Millennial Generation truly sees any screen connected wirelessly to the Internet as television. According to Comcast’s Matt Straus, “It’s interesting to think of what the definition of a TV is … My kids think an iPad is a TV.” But for many of us, we have to be sitting on our living room couch for it to qualify as TV watching. Continue Reading…