I am always on the lookout for free resources for non-profits and churches. I recently received a tip that VerticalResponse.com provides free service offerings and discounts to qualified 501(c)(3) organizations. The Vertical Response toolset allows you to create emails, online surveys, and direct mail postcards. As well it tracks who opens, clicks, shares and buys. Continue Reading…
Chocolate and ice cream are pretty great on their own, but epic when they’re combined. It’s not too often when two premier products can be joined without compromising the integrity or usefulness of the other. I was pleasantly surprised when I found Analtytics360°, a WordPress plugin that marries two of my favorite things but still delivers results. Continue Reading…
When assessing a church’s communications ministry, I often start by stepping into the building on a Sunday morning. I’m seeking the story of what makes your church unique. Where is your passion? How is your church engaged in the community? My goal is to ultimately determine how well your message conveys the answers to these questions.
Based on experience, the rack of church brochures is an effective gauge to measure the overall health of communications ministry at a church. With one quick glance, I’m able to see if a methodology is in place to oversee consistency, content, and messaging. Ultimately, your rack of brochures is telling a story to first time visitors: Continue Reading…
For the past 15 years or so, churches have been debating if their website address should be added to the sign outside the building. For many churches this is a hot button issues. Some believe the addition of a website address might take away from the beauty of the sign, or compete with service times listed. Whatever the cause of debate, the majority of churches in the United States are missing a huge opportunity by omitting the website address. If your church is embroiled in a similar debate, here are 5 reasons why church signs should include a website address: Continue Reading…
If your church is part of a denomination, your congregation more than likely has used church-wide logos or branding statements to promote your ministry. From the logo printed on business cards to the sign in the front lawn, most American churches are identified largely by their denominational brand. Continue Reading…
Best described as a tech-toting evangelist for web and social media, Matt Carlisle consults with non-profits and faith groups to make the necessary changes to fully embrace new media.
