Chocolate and ice cream are pretty great on their own, but epic when they’re combined. It’s not too often when two premier products can be joined without compromising the integrity or usefulness of the other. I was pleasantly surprised when I found Analtytics360°, a WordPress plugin that marries two of my favorite things but still delivers results. Continue Reading…
Years ago when I was working on a rather large website redesign, as part of the project we conducted more than 250 interviews with site visitors. Our goal was to gather inputs that would assist in development of a new architecture and visual design for the website. The number one request from site visitors was that we greatly increase search functionality. When we dug further, nearly all respondents suggested we “make the search more like Google.” From that moment on, I’ve been drinking the Google Kool-Aid. Continue Reading…
One of the greatest missed opportunities that churches overlook is with the online church shopper. Unfortunately, most churches aren’t paying attention to their website analytics. For most mainline American churches, traffic reports, or analytics, will tell you a story – a significant amount of your website traffic, in some cases most, is coming from the first time visitor seeking a new church home.
Let me first define what I mean by online church shopper. The typical online church shopper is either an individual or couple that has recently moved to a community and is seeking a new church home, or it’s an individual or couple who feels wronged or is unhappy with their current church and is seeking a new church home. Continue Reading…
A friend recently asked if I was aware of an application that would track an organization’s mentions on Facebook. After a little research, I found Social Mention. Not only does it offer real time tracking of Facebook mentions, but more than 100 social media properties. I personally set up daily media alerts to track mentions of my name as well as organizations that I’m responsible for monitoring. The media alerts will be sent to me via email, much like Google’s alerts. Social Mention looks to be a great resource. As I experiment with it further, I’ll report my findings.
Here’s how SocialMention describes their services:
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Best described as a tech-toting evangelist for web and social media, Matt Carlisle consults with non-profits and faith groups to make the necessary changes to fully embrace new media.
