Yesterday Adweek shared the prediction that in two years nearly all TV content will be online!
“Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices. At the Elevate Video Advertising Summit in Midtown Manhattan this afternoon, Matt Strauss from Comcast Interactive Media, Jeremy Legg from Turner Broadcasts, and David Preshlack of Disney and ESPN predicted that TV ‘everywhere’ was imminent, and that in the same timeframe the networks will be almost completely agnostic about where and when their video content is being viewed.”
If you’ve been paying attention, you know that this day was quickly approaching. What blows my mind is that the Millennial Generation truly sees any screen connected wirelessly to the Internet as television. According to Comcast’s Matt Straus, “It’s interesting to think of what the definition of a TV is … My kids think an iPad is a TV.” But for many of us, we have to be sitting on our living room couch for it to qualify as TV watching.
The big take away for me — I’m once again reminded that the Millennial Generation is agile and their methodology is to work nimbly. They are able to take diverse ideas and concepts and merge them to create a better widget or user experience. While I absolutely love that that way of thinking, I’m scared to death for those very traditional organizations that aren’t capable of acting nimbly or changing their traditional methodology.
Here are some questions church leaders must ask themselves:
- In what ways are you and your organization resisting change?
- Is your organization capable of acting nimbly, or would you have to schedule a meeting to decide?
- Are you truly a diverse congregation that’s open to diverse ideas?
- Is our church so entrenched in the “way we’ve always done it” mentality that you’re simply sitting idle?
- And finally, are you building a legacy that the Millennial Generation will embrace or simply abandon?
Photo: Michael Pickard
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