If your church is part of a denomination, your congregation more than likely has used church-wide logos or branding statements to promote your ministry. From the logo printed on business cards to the sign in the front lawn, most American churches are identified largely by their denominational brand.
Here’s a little game to see how well you can connect the denomination with their brand statement:
CLICK IMAGE FOR ANSWERS
So how rooted is your church identity to your denominational brand? This is one of the first answers I seek when I’m brought in to conduct a church communications audit. Let me be very clear, this is not a rant against denominational advertising or branding. I’m a big believer in denominational connectionalism. But if your sole message to the community is that of your denominational brand, you may be missing a huge opportunity.
When I assess a church website or step into a church building for the first time, I’m looking for what makes your church unique. Where is your passion? How is your church engaged in the community? These are the questions that a first time visitors is asking. How is the message that you share with your community answering that question?
